You are here

Combating Violence Against Women Through C4D: The “Use Your Voice” Campaign and Its Implications on Audience-Citizens in Papua New Guinea

Description: 
Violence against women (VAW) is universally identified as a barrier to legal, social, political, and economic equality for women, violating their rights and fundamental freedoms. This article brings together existing literature and empirical research on addressing such violence in Papua New Guinea (PNG), providing results that can inform future work in this area. The literature review examines the causes of violence against women and the role that communication for development (C4D) can play in addressing these issues. The Use Your Voice campaign was implemented in PNG in late 2011 in an effort to promote speaking out against violence and displace the positive cultural association between violence and masculinity. We assess the campaign’s impact using data drawn from a national survey. The discussion examines the survey results in light of the literature, critically reviewing the campaign and outlining learning for future programs.
Record Format: 
application/pdf
2013-01-01T08:00:00Z
Subject: 
Communication for development
Violence against women
Media campaigns for change
Social norms -- Papau New Guinea
Communication
Domestic and Intimate Partner Violence
Interpersonal and Small Group Communication
Mass Communication
Type: 
text
Raw Url: 
http://pdxscholar.library.pdx.edu/do/oai/?metadataPrefix=&verb=GetRecord&identifier=oai:pdxscholar.library.pdx.edu:comm_fac-1026
Source: 
Communication Faculty Publications and Presentations
Repository Record Id: 
oai:pdxscholar.library.pdx.edu:comm_fac-1026
SetSpec: 
publication:clas
publication:comm_fac
publication:communities
publication:comm
Record Title: 
Combating Violence Against Women Through C4D: The “Use Your Voice” Campaign and Its Implications on Audience-Citizens in Papua New Guinea
https://pdxscholar.library.pdx.edu/comm_fac/27
https://pdxscholar.library.pdx.edu/context/comm_fac/article/1026/viewcontent/frank_combating_violence_against_women.pdf
Database: 
Resource OE Format: 
randomness